3D, animation, movie

BASF - ECR Movie

Project details

Customer

BASF

Agency

creanimation

Category

3D, animation, movie

We created a film for BASF that brings a vision to life. The target group is employers and owners of paint shops, original equipment manufacturers and partners in the fleet, insurance, media and strategy sectors. But the video is also well understood by car owners as a secondary target.

 

The realistic yet conceptual animated film takes an inspiring and holistic look at the topic of global solutions for automotive refinish coatings - and visualizes a journey into the future. With its premium brands and business solutions, BASF wants to pave the way to the future - the seamless development with which the digital coating process will evolve is objectively depicted.

 

The chosen style is futuristic and inspiring, conceptual and at the same time very realistic. The video illustrates in a visionary way the transformation and upgrade of the future process in the repair paint division.

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